On
March 3, 2008, Exante
Financial Services and
Exante Bank will be
renamed OptumHealth
Financial Services and
OptumHealth Bank,
respectively, as they
join the OptumHealth
brand, an alliance of
UnitedHealth Group
companies dedicated to
optimizing health,
well-being and fi
nancial security for
individuals.
There
will be no operational
changes, no disruptions
to service and little
impact to customers and
members as a result of
the name change. (OptumHealth
brand migrations for
Behavioral, Care
Solutions, and Specialty
Solutions are scheduled
for a later, separate
release in 2008.)
A
comprehensive
communication plan to
help facilitate a
seamless brand
transition and to inform
key stakeholders began
in December and will
continue through March
2008. To that end, a
personalized mailing to
all Definity HSA holders
notifying them of the
name change is scheduled
for January 18th.
The
one-page flyer may be
found at